Learn From Failure -
- and GROW !
ROBERT "BOB" SICINA
With over 30 years of senior leadership at Citibank, American Express, and several entrepreneurial ventures, Bob Sicina brings deep expertise in driving growth and managing change in complex markets. He served as CFO of Citibank’s International Consumer Group and U.S. Credit Card Group, as President of American Express Bank Ltd., and then as President of the Latin American & Caribbean Division of American Express Company.
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A longtime professor at American University, Bob combines practical business experience with academic insight, shaping leaders who thrive in challenging environments. This blend informs his consulting approach, centered on learning from failure to make better decisions—a philosophy detailed in his book, “Learn from Failure: The Key to Successful Decision Making.” As a consultant, Bob helps organizations identify opportunities, manage risk, and implement growth strategies for lasting success. ​​​​​​
Endorsements for
Learn from Failure
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Bob Sicina's thoughtful book is filled with examples of personal failures as well as some highly publicized failures that illustrate his thesis.
It is worthwhile investing a few hours to read a carefully reasoned and compelling point of view.
J. Eric Daniels
Former CEO of Lloyds Banking Group
Smart people learn from their own mistakes. Truly wise people learn from the mistakes of others. In either case, learning from failure is key. This book provides the necessary insights to do that in decision making.
Jack Davis
Founder of AOL International
Bob Sicina used his extensive management experience to highlight the interactive complexity or "wickedness" at the heart of all business decisions. His insights will guide leaders from small businesses to international corporations.
Dr. T. X. Hammes, Col., U.S. Marine Corps (ret.)
Distinguished Research Fellow at the National Defense University and author of The Sling and the Stone
Entrepreneurship is about fighting through our fear of failure, and learning from the countless times we do fail. Sicina provides a power navigation through this journey. His guidance, based on his extensive experience, is priceless.
Christopher M. Schroeder
Co-Founder of Next Billion Ventures and Author of
Startup Rising: The Entrepreneurial Revolution Remaking the Middle East
The worst failure of all is the failure to learn from failure. With Bob Sicina's masterful book at hand, you have no excuse to make that mistake ever again.
Douglas K. Smith
Co-Author of The Wisdom of Teams: Creating the High-Performance Organization