Executive in Residence, Kogod School of Business, American University
Sicina has 30 years of experience in senior executive positions at Citibank, American Express and various entrepreneurial endeavors. He worked for fourteen years in Latin America for Citibank, where he served as Country Manager of Colombia and Division Chief Financial Officer (CFO). He became CFO of Citibank's entire International Consumer Group and later, of Citibank's US credit card business. Professor Sicina subsequently joined American Express and went on to become President of American Express Bank Ltd. and a member of its Board of Directors. Subsequently, he was named President of the Latin American Division for the corporation. Professor Sicina has since worked in executive positions of several entrepreneurial endeavors. As part of his course work, he leads student teams that help entrepreneurs in post-conflict regions create business plans. He also is a member of the International Advisory board of Partners of the Americas.
This is a "must read" for anyone contemplating or building a startup especially since the overwhelming majority of startups don't make it.
- Elan J. Blutinger
This book is perfect for anyone who wishes to improve his or her decision making ability by illustrating where failures often originate from in the decision making process.
- DJD Hingham
This is a well-researched, thoughtful book from Bob Sicina, the former president at American Express, CFO at Citibank, and current business school executive-in-residence in Washington, DC.
- Lisa Larragoite